Rita Ora is the next face of Superga

ELLE is proud to break the news this morning that Rita Ora will be the next face of hip trainer brand Superga, taking over from Alexa Chung who was the figurehead this year.

Rita has captured many a fashion fan’s heart with her never-ending parade of runway ready looks, Marilyn-esque ‘do and perfect retro red lips. Whether she is styling out baggy pants for daytime or looking jaw-dropping on the red carpet, Rita never puts a fashion foot wrong, which is why she’s a perfect fit for the Italian brand.

ELLE spoke exclusively to the Brit star on the campaign shoot which is taking place today. Rita said; 'I love being comfortable and I live in flats. Superga trainers are like a bluprint that every girl should have in her wardrobe because you can go as glamorous as you like but still be cool and comfortable. For me that's the perfect mix.'

There will still be a wait to see the campaign images, but rest assured that ELLE will be the first to bring you the news in early 2013.