Make-Up Artist Magazine:IMATS Los Angeles: Dawn Of A New Era

For the first time in IMATS Los Angeles history, both days sold out before the Saturday show. With an expanded show floor, including Exhibit Hall Two for special make-up effects, the estimated 10,000 people in attendance enjoyed shopping, classes and exhibits. And beginning in 2013, the Los Angeles and London shows will switch places, with the Los Angeles show in January and the London show in June.