Friday, March 14, 2014

Dior : LIVE FROM THE RUNWAY

It's backstage at the shows that Dior make-up is born : its story is intimately tied to the house's fashion collections.
Today, the Backstage Pros range is giving the runway make-up expertise a new life beyond the shows.


The atmosphere is electric, all eyes and lenses are trained on the runway: it's showtime. In Corolle  skirts or Bar  jackets, the Dior-wearing models swish past, the definition one after the other of sensual and spectacular femininity. They have a couture allure, right down to their make-up. And it's in the secret world of backstage, in the expert hands of the house's make-up artists, true craftspeople of color, that their unique looks become a reality.
The savoir-faire of these beauty professionals inspired Dior to create Backstage Pros , expert products conceived to recreate the make-up used in the shows. Used on their own, they serve to enhance natural beauty. Used as part of a make-up routine, they open upon whole new horizons. From the Pore Minimizer  and Glow Maximizer  bases which buff away any imperfections and revive the complexion's natural glow, to the gloss Dior Addict Lip Maximizer  and the balm Dior Addict Lip Glow  which plump up lips and intensify their natural color. From the lash curl effect mascara Diorshow Iconic Overcurl,  DiorShow Maximizer  lash care and DiorShow ArtPen  eye liner, to the Skinflash pen to illuminate and sculpt the face, via professional manicure products such as Base Coat Abricot , Gel Coat  and Nail Glow , the Backstage Pros  line is the secret to perfectly mastered beauty that's easy to create, worthy of the greatest Dior fashion shows.



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